A new report highlights 17 global markets for their potential in helping institutions and schools to build more diverse enrolments.
The pandemic has drawn a sharp line under the diversification strategies of many recruiters and we can anticipate an even greater push going forward to rebalance the enrolment base, and to build student numbers in key emerging markets.
Earlier analysis in this area has identified distinct bands of growth markets, with Vietnam, Colombia, Indonesia, Nigeria, and Iran in the top tier on the basis of their projected long-term impact on student mobility. A second tier of important, emerging markets, each of which is also poised for substantial growth: Bangladesh, Nepal, Ghana, Kuwait, and Egypt, have been identified. African markets feature in each of those top bands. They were considered separately as well the tremendous potential of markets throughout the continent.
Each of those countries is projected to play a greater role in driving global student mobility this decade and next, and each in turn shares some key demand-side characteristics that will fuel that outbound growth.
- A large population base and especially a youthful population poised for further growth
- Rapidly expanding middle class populations
- High-performing economies with above-average growth rates
- Significant demand-supply gaps with respect to domestic higher education provision